About Us
Braidsculture, in a nutshell, is ‘Your good hair company.’ We understand that Black women love to look unique and flamboyant, a difficult task in a market of mass production. This inspired us to produce high-quality, unbelievably realistic braided wigs and and superb faux locs as wigs and crochet bundles, providing a wholesome, convenient, and cost-effective hairstyling option made by us for us. Our products are meticulously handcrafted and personalized to our individual customers’ preferences, leaving you looking like you sat down and got braided!
At Braidsculture, we firmly believe that Africa has a place in the global beauty and manufacturing industry and that women empowerment is a crucial part of every functional society. Having being raised in a single-parent family and was lucky to have an employed and empowered mother providing for the family and ensuring we pursued our education to advanced level, women empowerment can not be over-emphasized.
Braidsculture has created a dedicated studio to train and employ women at its production facility in South East Nigeria. A journey of a thousand steps begins with one, we hope to give over a thousand women the skills and jobs they need to be empowered, busy and creative
Our Story
When I migrated to Canada from Nigeria, one of the greatest challenges I experienced -other than the extremely cold weather- was hair care. Compared to my home country, I noticed a huge gap in skill level, cost of braiding, and availability of stylists in my new country of residence. It was difficult transitioning from being able to walk into salons without any prior appointments and emerging with stunning hairstyles in the shortest time possible. Barbing or managing old installs for months became a never-ending struggle, and I gradually lost my mojo.
Working on the sales floor in my former job, I saw a beautiful Black woman shopping one day, and my eyes were drawn to her gorgeous hairstyle. I was curious to know where she had gotten her hair done as I had made up my mind to head to wherever it was after work, on inquiry, she smiled and told me, “I just returned from Congo...”. Wow, that was an “Ahaa” moment for me even though I couldn’t make it to Congo that day…
The whole of Africa is dense with Skills and creativity and the whole world needs to know. Hair styling is an art and a trade we enjoy as a people, it’s our specialty, and ofcourse our culture. This in a nutshell birthed “Braidsculture”. Inspired, I got to work, and here we are.
Since then, we have dedicated a lot of time and resources to creating beautiful pieces and building a community of happy customers from which many has turned to friends.
Our partnerships with DHL and PostCanada have enabled us to style over a thousand women globally, including various celebrities. We aspire to become a household name in the hair care industry, expanding our online presence from Etsy and Shopify to Amazon, and other major retailers.
We appreciate your love and support in making this dream come through. Thank you for choosing Braidsculture!
Our Mission
Our purpose at Braidsculture is to transform hair care for Black women all over the world into an enjoyable, easier, and stress-free experience by producing high-quality, affordable braids that simplify protective styling and give them the ultimate glow-up.
Our Vision
To become a household name in the hair care industry, highlighting the powerful skill and relevance of Africa in the global hair care
